Although publishers have a publicity department to promote their authors it is not possible for them to give as much publicity to each author as they would like, so it does behove authors to promote some publicity for themselves. The author knows local outlets and local publicity venues better than the publisher and can tap into these more readily. But author and publisher should work easily together. So, for my next paperback DANGEROUS SHORES which is due out on November 6th I decided to get some postcard-size publicity shots similar to the illustration here. The product looks good in its finished form, nicely coloured, gloss finished and with a substantial feel to it. Now it is a question of deciding how long before publication should they be distributed? And afterwards deciding if it was worthwhile
It is arguable which form of publicity has the most impact and it is not easy to define the impact of a book review, a broadcast, a television interview, signing sessions and so on. I have done them all, as well as giving talks and appearing on panels but I cannot say which had most influence, if any, on book sales. In some quarters it is generally accepted that word of mouth is the best publicity – that maybe so but the book has to be in people’s hands and read first.
Ah well, it is all part of the writing life and keeps it interesting.